TAILORED COMMUNICATION

Tailored Communication for the World of Wine

Wine Idea was born with a clear mission: to support Italian wineries and wineries
through tailored communication, capable of enhancing every
single detail of their identity.

We produce products, services, marketing and communication strategies
for the care of vines, the promotion of wines, and the growth of the food and wine sector.

Led by Mario Stramazzo, an oenologist and food and wine expert with over
thirty years of experience, we offer “Expert Advice“: an active and
personalized approach, born over 10 years ago, to effectively connect producers and
consumers.

Because our communication is “tailored”
Every company has a history, a character, a “dress” that makes it unique.
That’s why we create customized strategies that translate into:

  • Brand style and recognition
  • Original content (photos, videos, push formats)
  • Analog-digital integration for direct contact with the public

Our interventions focus on 4 concrete results:

  1. Training to better welcome and manage customers.
  2. Vineyard management with innovative systems and natural treatments for production
    biography.
  3. Reduction of grape production losses.
  4. Monitoring of commercial development and wine promotion.

Special Projects

Gusti in Azienda – Tasting Events
A safe and itinerant experience (anti-crowding) that brings excellent food and wine directly to workplaces and businesses.
Participants taste cured meats, cheeses, wines, jams, and other specialties
certified Made in Italy, receiving a discount booklet for future online or
phone orders.
This project can be replicated:

  • Throughout Italy
  • Abroad with Italian products
  • Local products in various parts of the world

Come to the winery… there’s a gift for you!
A loyalty and hospitality program to encourage visits to wineries
member:

  • Dedicated corner with personalized gifts for those who order online
  • Free basic tasting or exclusive gifts
  • Restaurant and B&B reservations integrated into the Replace Holiday circuit
  • Fidelity Card with discounts, reservations, and seasonal offers
  • Themed experiences during the harvest and arrival of the wine Novello

Weekend at the Winery
We are looking for wineries to rent on weekends to offer our customers the following experiences:

  • Guided tastings (also livestreamed)
  • Exclusive visits to the facilities
  • Personalized wine tourism events

Style Makes the Difference
In wine marketing, style is not a luxury: it’s a necessity.
Building a clear and consistent identity means adding value to the brand and
gaining a competitive advantage.
In a constantly evolving sector, knowing how to read trends, understand your
positioning, and adapt your offering is the key to not being subject to the future, but
guiding it.
Wine Idea is the strategic partner that transforms tradition into experience, the product
into emotion, and wine into a story that speaks straight to the consumer’s heart.