PASSION FOR WINE AND GASTRONOMIC

Planning a campaign across the Group’s media means achieving visibility and redemption across multiple areas.
The message will be spread through print, digital channels, social media, and the offering of unique experiences during the Group’s most important sporting events and other events.
The concept of Integrated Passion stems from the reader’s purchasing habits for newspapers and magazines, which are driven by their passion for a particular sport or team, expressed through their interest and loyalty to a specific editorial product.
A reader who enjoys treating themselves to a pleasant moment of relaxation or exploration through our products will undoubtedly be more receptive and open to promotional messages.

Sports, motoring, fashion, cuisine… different interests with different stories told by
ONE GROUP WITH A GREAT INTEGRATED PASSION!