TRAINING

Is your company ready for the new wine tourism? With Meraki Wine courses, yes.

Since 2018, wine tourism has been officially recognized by the Italian Budget Law, finally gaining prestige and relevance as a professional sector. A new opportunity has opened up for wineries and agricultural businesses: welcoming tourists, customers, and suppliers with skill and professionalism, transforming a winery visit into an unforgettable experience.

Welcoming well isn’t just a matter of smiles: it means knowing how to read the customer’s needs, interpret their body language, communicate clearly, and make the most of your company’s strengths.

Why training is essential in wine tourism

In communication, only 7% of the message comes through words. The rest is made up of tone of voice (38%) and body language (55%). This is why staff training is crucial: without knowledge and practice, you risk losing customers and opportunities.

Meraki Wine courses are designed to improve these very skills, combining theory and practical exercises to make every customer encounter an authentic and memorable experience.

The Meraki System

Meraki means “putting your heart into what you do.” Our methodology brings attention and awareness to communication, thanks to an approach that integrates:

  • Biomechanics – control and conscious use of the body.
  • Vocal Technique – strengthening and modulating the voice.
  • Psycho-Emotional Technique – managing emotions in the relationship with the client.

The Meraki System is divided into four enhancement modules:

  1. Reading – interpreting verbal and non-verbal signals.
  2. Voice – improving rhythm, tone, and intensity.
  3. Body – communicating safety and welcome with posture and movement.
  4. Proxemics – managing space to create comfort and trust.

An investment that pays off Value

With Meraki Wine Training, each staff member learns to:

  • welcome tourists, customers, and suppliers with professionalism,
  • transform a winery visit into a memorable wine tourism experience,
  • enhance the company brand through communication and empathy,
  • reduce misunderstandings and organizational problems.

Wine Idea, with Meraki Wine, accompanies you in developing a hospitality experience that combines culture, wine, and passion.