TAILORED COMMUNICATION

Every winery has a story. We tell it with the style it deserves.

Wine Idea was born with a specific mission: to support Italian wineries and wineries with tailored communication, capable of enhancing every detail of their identity.

Guided by the experience of Mario Stramazzo, an oenologist and food and wine expert with over thirty years of experience, we have created a unique approach: Expert Advice. An active and personalized formula, born over ten years ago, to connect producers and consumers with authentic content and innovative tools.

Why we call it “tailored” communication

Every company has a “dress” that makes it unique. Our consultancy creates customized strategies that translate into:

  • Branding and recognition: a clear and consistent style.
  • Original content: photos, videos, and digital push formats.
  • Analog-digital integration: direct and continuous contact with the public.

Our work generates concrete results:

  1. Training to better welcome and manage customers.
  2. Vineyard management with innovative systems and natural treatments for organic production.
  3. Reduction of grape production losses.
  4. Monitoring and development of wine sales and promotion.

Special Projects

Gusti in Azienda – Tasting Events

Traveling experiences that bring excellence Food and wine tastings directly in workplaces and companies. Participants taste cured meats, cheeses, wines, jams, and other Made in Italy specialties, receiving discounts for future online or phone orders.
The format is replicable:

  • throughout Italy,
  • abroad with Italian products,
  • with local production in various parts of the world.

Come to the Winery… there’s a gift for you!

A loyalty and hospitality program that encourages visits to member wineries with:

  • dedicated corner and personalized gifts,
  • free basic tastings or exclusive gifts,
  • restaurant and B&B reservations in the Replace Holiday network,
  • loyalty card with discounts and seasonal offers,
  • themed experiences during the grape harvest and new wine.

Weekend in the Winery

Project aimed at companies that want to open their facilities to personalized wine tourism experiences:

  • Guided tastings, in person or online,
  • Exclusive winery tours,
  • Events dedicated to the public and wine enthusiasts.

Style Makes the Difference

In wine marketing, style is not a luxury: it’s a necessity. A clear and consistent identity strengthens the brand, adds value to the product, and creates a competitive advantage.

Wine Idea is the strategic partner that transforms tradition into experience, the product into emotion, and the wine into a story that speaks straight to the consumer’s heart.