The “STYLE” of a PRODUCT, SERVICE, COMPANY, BRAND…is not a LUXURY in marketing terms, but a NECESSITY.
Creating a recognizable “STYLE” to your commercial offering means adding
BRAND VALUE and COMPETITIVE ADVANTAGE.
Strategically, the “VALUE” of the brand, and therefore the company’s assets, is increasingly less tied to “tangible” product features and more to “service” and related elements, to “intangible” characteristics that are symbols, attributed meanings, perceived differences, and therefore, in short, to the “HOUSE STYLE” that the company has managed to create and communicate.
