The world of WINE, wine tourism, and agricultural production and processing has undergone radical transformations in recent years to “anticipate” demand and create SPACES for DIFFERENTIATION and RECOGNIZATION.
It is important to be able to read TRENDS, understand your POSITIONING in terms of product and market, and know how to adapt your OFFER, so as not to be subject to the future.
The proposed intervention aims to raise awareness among small business owners of the new languages required and support them in defining implementation actions in the desired direction: building and communicatingyour own STYLE.
